Managers are spending too much time putting out fires, scrambling to keep their companies running and trying to makes sense of their team. Sales people are making promises their companies can’t keep, marketers are creating messages that don’t fit and employees are producing products and services that don’t deliver. All this chaos because of one simple issue: The company and their teams are not ALIGNED!
Team alignment has been called ‘The Secret Sauce to Success’ and can be the best kept secret to having a prosperous business. While achieving and maintaining alignment requires work and focus the results of misalignment can be extremely costly.
While Kate Harrison talks about team alignment, an even stronger secret to success lies in having alignment with your team AND your Customer. If your team is aligned with each other and the vision of the company then you can expect to have high team effectiveness. Then align your company with your customers and that is where the magic really happens!
Align your COMPANY with your CUSTOMER and you will:
- Have an abundance of leads,
- Close more deals and
- Increase your sales.
Align your EMPLOYEES with your CUSTOMER and you will:
- Have employees that feel more engaged
- Take pride in their work to deliver greater products and services
- Work toward common goals
- Build customers for life
If you can align yourself inside with your team and outside with your customer your company will be on the road to success.
To summarize the benefits of alignment consider the following equation:
Team Alignment = Increased Effectiveness
Customer Alignment = Increased Sales
Increased Effectiveness + Increased Sales = Thriving Business
Every day your company is misaligned you are losing money and leaving the doors open for competitors to take your customers. Although achieving alignment inside and outside your company may seem like a daunting task it is achievable. VistaShift® can help bring alignment to your team resulting in powerful results inside and outside your company. Click here to download our infographic to find out how.