VistaShift® began in 2009, and along the way, it has had many contributors that have made the company possible.
The initial inspiration for the concept of the company came from a period when Ron Neumann, founder, and CEO, recognized that the company SlipStream, which he sold to Blackberry, had been successful because it had completely integrated the understanding of their customers, who were Internet Service Providers (ISPs). Ron and his SlipStream team were able to anticipate what would happen in the market and were able to create a market dominant position, even though they were funded at a much lower level than the other companies in the market.
The ability to anticipate what customers wanted intrigued Ron, and he realized he could help other companies be successful using the same concept he used in SlipStream. His vision for starting VistaShift began by talking with his entrepreneur friends who also became intrigued by Ron’s idea and began working with him to help companies recognize the value they were providing by asking questions using perspective taking. Almost immediately people were seeing information from a unique perspective and discovering new things about what they were working on. In one case, a businessman solved a problem that had haunted him for over 7 years; he finally saw things clearly.
To further his vision, Ron attended an incubator, a conference that helps companies grow, in Boulder, Colorado (before the concepts of incubators were trendy). It was here he came up with some of the initial ideas that eventually became VistaShift. The initial idea was called “Eye of the Money” since it used this perspective as one of the ways to collect information. At this meeting, he teamed up with Huy Lam and the first team to work on this concept was formed. Ron & Huy started testing this new approach to taking individuals through different perspectives with a great deal of initial success.
Ron was a bit baffled by this early success, so he then hired Leslie Eubanks, to help with the theory and figure out how it was working. They later worked together to develop a patent on this new approach, once it was understood. At this point, the company was called InnerVista and the product was called VistaShift. We listened to people who were using the solution and how they spontaneously were talking about taking new perspectives and “Shifting Your Vista®” and we knew that the company should be called VistaShift.
Robin Hopper later joined the group and was instrumental in getting many of the pieces put together for the formation of the company and selling the first few solutions.
This team of 4 people was the initial team used to form the first version of VistaShift Inc.
At this point, this team of 4 delivered the solution in a face-to-face facilitated session in a room with participants. Ron was happy with the results that were created, but the business would not reach the scale that Ron was imagining in this format. Seeing the early success of the power of perspectives gave Ron confidence that this approach could be used to significantly transform the way people do business and solve problems. He was not happy with the consulting model so he decided to move toward that which he had had much more success with in the past… developing software.
This was not an easy task. It took a while to transform the initial approach to be used as a software based solution. This move to a software based solution had to replace the ability for a facilitator to get client’s into perspectives and extract useful information, which is now known as Vista Dynamics™. This process was started in 2013 and has continued with several iterations.
Moving north to the Midland area in 2014 provided Ron the ability to focus on VistaShift full time. In 2015, Ron raised some additional capital and brought on a full-time team to work with him. The existing team of Kristina Johnston, Brandon Bunting, Brian Milligan, and along with an external team of developers, was formed at this time. The solution was initially focused on providing marketing messages, but those who used it found it provided much more benefit than that. We needed to go back to our customers and figure out how we could solve an even more urgent problem.
At the same time, a formal Board of Directors was formed and Sanjay Singhal joined to represent the investors. Sanjay had first-hand experience as well, as he used the VistaShift solution in various different iterations. He is now heading up 500 Startups for Canada and adds a great outside perspective to the management of the company.
Over the past year, Ron and the team have dedicated themselves to figuring out what company managers needed to better do their jobs in this new world of rapid change and increased speed. They have spoken with dozens of CEOS, managers, and advisors, before deciding to redirect the VistaShift solution toward helping businesses get the best possible advice from the information found within their organization. The concept of Adapting while Doing, or Reinventing Doing™, was a simple way to express the essence of this new solution.
Providing the solution as the VistaShift AI Advisor reinforced the fact that it provides the management team with the best possible advice, but it was not an AI engine that just spits out answers that they had to use.
The new solution is truly a platform that can be used to help companies capitalize on the opportunities they face or the threats that they find themselves faced with. The first module that has been tested helps companies increase sales, but new modules are being added which will help them solve other issues like hiring quality employees.
The journey to date has been an exciting one. Ron and the team welcome you to join them to help them write the next chapters…